At Achievement for All, we know that introducing all children and young people to the habit of reading in everyday life can improve communications skills and brighten future prospects, unlocking new worlds and possibilities.


10 minutes of reading a day can make a huge impact to a child’s development, so imagine what 200 million minutes could achieve.


We hope that the 200 Million Minutes Reading Challenge will encourage many more children and young people to read, and to read for longer, both at school and at home.


On Thursday 4th March 2021, David Gandy and Achievement for All will launch the annual reading challenge across the globe to attempt to read for 200 MILLION MINUTES!


The challenge will run from World Book Day (Thursday 4th March 2021), until Children’s Book Day (Wednesday 31st March 2021). During which time we are calling on schools, settings, families, libraries, community groups, businesses and organisations from across the world to come together to help us achieve this never-before-reached target!

Please click on the image to signup and learn more!