On Thursday 7th March 2019 (World Book Day), Achievement for All will be launching their biggest challenge yet as they bring children and young people across the world together to collectively attempt to read for 200 Million Minutes!!

Following the huge success of the charity’s 100 Million Minutes Reading Challenge in March 2018, which saw more than 420,000 children and young people collectively read for 100,019,560 minutes, Achievement for All is doubling the target to200 Million Minutes. For the first time the challenge is opento schools, settings, families, libraries, community groups, businesses and organisations from across the world to help achieve this never before-reached target! 

The challenge will end on Children’s Book Day, Tuesday 2nd  April 2019, giving children and young people just 26 days to collectively reach this ambitious goal.

Achievement for All, the leading not-for-profit organisation that works in partnership with schools and settings to improve outcomes for all children and young people vulnerable to underachievement, hopes that through this global challenge, more children will discover a love of reading.

Professor Sonia Blandford, CEO at Achievement for All said: “We are very excited to announce our new 200 Million Minute Reading Challenge.

“Right from the start reading dares you to grow in language, imagination, communication and self. Introducing all children and young people to the habit of reading in everyday life can improve prospects, unlocking new worlds and possibilities. 10 minutes of reading a day can make a huge impact to a child’s development, and destress their parents and carers!  Imagine what a collective 200 million minutes will achieve!”

The 2018 reading challenge saw exciting events and activities take place, including literacy power hours, library read-alongs and teddy bear reading picnics, with a host of stars, sports teams, organisations and charities helping to make reading fun.

The 2019 challenge will create even more fun and interactive events across the continents.

Prizes will be awarded to those who achieve the highest average number of reading minutes per child or young person and certificates will be available to the individuals who reach key reading targets throughout the reading challenge.

For further information on the 200 Million Minute Reading Challenge and to register your place, please visit www.200millionminutes.org

For further information about Achievement for All visit https://afaeducation.org. 


For more information or to speak to a member of the team, contact Lisa Church on lisa.church@afaeducation.orgor call 07467 945661.


Notes to Editors

About the 200 Million Minutes Reading Challenge

  • The 200 Million Minutes Reading Challenge 2019 is a global reading initiative from education charity Achievement for All

  • Schools, early years settings, parents, carers, childminders, businesses, libraries, organisations and community groups around the world up will have just 26 days to read 200 million minutes, collectively

  • Why? Up to two in five children in disadvantaged communities across the UK have difficulties with literacy. We know that introducing all children and young people to the habit of reading in everyday life can improve communication skills and brighten future prospects

  • Just 10 minutes of reading a day can have a huge impact on a child’s development, so imagine what 200 million minutes can achieve

  • The challenge will kick off on World Book Day (Thursday 7 March 2019) and run until Children’s Book Day (Tuesday 2ndApril 2019).

  • There will be prizes for the those that are able to clock the most average reading minutes per child

  • For more information, or to find out how to get involved visit https://200mm.afaeducation.orgor follow @AfA_Education on Facebook and Twitter #200MillionMinutes

About Achievement for All

  • Achievement for All is a leading not-for-profit organisation that works in partnership with early years settings, schools and colleges, improving outcomes for all children and young people vulnerable to underachievement, regardless of their background, challenge or need

  • Achievement for All empowers young people, as well as their teachers, parents and carers, by working to transform lives through personal coaching, professional support, and a leading network of educational experts

  • Achievement for All programmes have been used in almost 4,500 schools, colleges, and early years settings to date, and have so far had a profound and measurable impact on the lives of more than 100,000 children and young people to date as well as their families and the adults that support them

  • In 2016, an independent assessment conducted by PricewaterhouseCoopers found that as a result of Achievement for All’s Achieving Schools programme, the progress of targeted children and young people in reading, writing and mathematics was raised to a standard above the national expected level by up to 50%

  • Achievement for All’s 2015 Interim Evaluation Report identified a reduction in exclusion in schools and settings by a factor of four (400%)

  • In further reports on Achievement for All’s Achieving Early programme, it was identified that 100% ofpractitioners reported higher levels of confidence in working with parents, and that personal, social and emotional assessments at age-expected levels rose from 23% to 73%

  • To donate, get in touch, or for more information, visit afaeducation.org

  • Follow Achievement for All on Twitter @AfA_Education, Facebook AfAEducation, LinkedIn achievement-for- all-3as and Instagram @afa_education