Following the huge success of Achievement for All’s Ten Million Minutes reading challenge in March 2017, which saw children in 200 schools read over 15 million minutes in one week, the challenge is returning (1st March - 9th March 2018) but this time, with a target of 100 million minutes!

Why? Across the UK, up to two in five children in disadvantaged communities have difficulties with literacy. Introducing all children and young people to the habit of reading in everyday life can improve communication skills and brighten future prospects, unlocking new worlds and possibilities.

10 minutes of reading a day can make a huge impact to a child’s development, so imagine what 100 million minutes can achieve.

Achievement for All, the leading not-for-profit organisation that works in partnership with schools and settings to improve outcomes for all children and young people vulnerable to underachievement, is inviting early years settings, primary schools, secondary schools, special schools, colleges, parents, carers, childminders and other community groups across England and Wales to participate in the challenge to see if they can collectively read 100 million minutes in one week!

Starting on Thursday 1st March (World Book Day) until Friday 9th March 2018, children and young people across the country can log their reading minutes in class and at home. Prizes will be awarded to those schools or settings who achieve the highest average number of reading minutes per child or young person and certificates will be available to the individuals who reach key reading targets throughout the week. 

Earlier this year, over 125,000 primary school children participated in the 10 million minutes challenge, reading over 15 million minutes in total. With all children and young people being able to get involved in the 2018 challenge, it’s due to be bigger and better than ever before!

For further information on the challenge and to register your place, please visit