Following the huge success of Achievement for All’s Ten Million Minutes reading challenge in March 2017, which saw children in schools across England and Wales read over 15 million minutes, the challenge is returning on Thursday 1st March, but this time, throughout the UK with a target of 100 million minutes!

Why? Across the UK, up to two in five children in disadvantaged communities have difficulties with literacy. Introducing all children and young people to the habit of reading in everyday life can improve communication skills and brighten future prospects, unlocking new worlds and possibilities.

10 minutes of reading a day can make a huge impact to a child’s development, so imagine what 100 million minutes can achieve

Achievement for All, the leading not-for-profit organisation that works in partnership with schools and settings to improve outcomes for all children and young people vulnerable to underachievement, is inviting early years settings, primary schools, secondary schools, special schools, colleges, parents, carers, childminders and other community groups across the UK to participate in the challenge throughout the month of March to see if they can collectively read 100 million minutes.

Starting on Thursday 1st March (World Book Day), children and young people across the country can log their reading minutes in class and at home. Prizes will be awarded to those schools or settings who achieve the highest average number of reading minutes per child or young person and certificates will be available to the individuals who reach key reading targets throughout the challenge. 

From Thursday 1st March to Friday 9th March, Achievement for All will lead a range of activities with partners throughout the UK to support the launch of the challenge. This Challenge Week will kick start a month of reading as schools, colleges, early years settings, parents, carers, childminders and groups come together to reach the challenge target! 

Earlier this year, over 125,000 primary school children participated in the 10 million minutes challenge, reading over 15 million minutes in total. With all children and young people across the UK able to get involved in the 2018 challenge, it’s due to be bigger and better than ever before!

For further information on the challenge and to register your place, please visit